SOIVA Player is an easy-to-use background music player designed for restaurants, cafés, hotels and retail spaces, starting from €53/month. It runs in a browser and delivers a customised music stream that evolves with the atmosphere — effortlessly. SOIVA Studio is a radio-grade automation system for running internet radio, FM radio or corporate radio, starting from €250/month. We also offer the SOIVA Royalty Free library for royalty-free background music, as well as tailored solutions for retail chains and other larger-scale installations.

SOIVA provides WhatsApp support, which you can reach via the QR code in the player or through the Contact page. You can send questions and voice messages, and we’ll respond personally as soon as possible.

SOIVA’s music library is broad and diverse. Its core consists of 70,000 hand-curated tracks selected for active playback. In addition to the most obvious Finnish and international hits, the library includes music from various subculture genres, as well as smaller and more local bands and artists.

Soiva Technology was founded in 2024, building on the legacy and backend systems of DjOnline, which had been operating in the industry for many years. SOIVA’s experience in background music thus goes back over 20 years.

Yes. If music plays a smaller role in your space and you want to reduce copyright-related costs, the SOIVA Royalty Free library offers stylish, royalty-free background music for your venue. Get in touch to learn more.

Yes. SOIVA is a fully Finnish operator. We operate from the Nekala district of Tampere and provide customer support in Finnish via WhatsApp. SOIVA’s technology and music library are built on over 20 years of DjOnline heritage — the same platform was used to run Radio Helsinki and Radio Classic for several years.

SOIVA Player runs in a browser: you don’t need any separate devices or installations. All you need is a computer, tablet or other device with the Chrome browser (latest version) and a stable internet connection (we recommend at least 5 Mbit/s). Connect the device to your audio system, open player.soiva.fi, log in, and the music plays.

Yes. Even when playing music through SOIVA Player, playing copyrighted background music in a public space requires playback licences from Gramex and Teosto. You can obtain these via the Teosto and Gramex musiikkiluvat.fi service. The licence fee is determined based on the number of customer seats.

SOIVA Player: prices starting from Lite €53/month (+VAT), which includes one customised atmosphere and 17 quickly switchable moods. SOIVA Player (€73/month) adds automation that evolves according to the time of day and day of the week. SOIVA Player Pro (€79/month) additionally gives access to Studio Manager remote control, allowing you to build your own playlists. All packages include automatically updating customised playlists and Finnish-language WhatsApp support. You can try SOIVA Player free for 7 days. Please note that in addition to the monthly fee, you will need Gramex and Teosto playback licences, unless you are using the SOIVA Royalty Free library.

Switching is effortless. Tell us what your space is like and what kind of atmosphere you’re aiming for, and we’ll build the playlists for you based on an onboarding conversation. SOIVA Player runs in a browser, so no separate hardware installation is needed: open Chrome, log in, and the music plays. You can get started the same day you contact us, and try it free for 7 days. If you’re switching from another service, we’ll help with the transition and make sure the music keeps playing without interruption.

SOIVA’s Royalty Free library includes music that requires no separate copyright fees to Gramex or Teosto. It is a cost-effective option for spaces where music plays a smaller role. If you prefer a broad library of well-known and emerging artists, SOIVA Player offers over 70,000 hand-curated tracks. Our philosophy is “human-made music first”, and we remit a portion of the monthly fee to music creators via copyright organisations. In that case, copyright fees are handled separately through musiikkiluvat.fi.

If live broadcasting is not required, you don’t need any separate hardware. SOIVA Studio runs on a cloud server and is managed via a web browser. For live use, programmes are produced using the Mac version of SOIVA Studio, which can also be managed remotely if needed.

Gramex and Teosto offer different levels of licences for running radio stations. Larger, advertising-funded stations pay copyright fees as a percentage of turnover. For smaller internet radio stations, the copyright organisations have their own reasonably priced licences. We help determine which licences are needed for your specific situation. SOIVA reports played music automatically, which simplifies copyright declarations.

Operating an FM radio station requires either a short-term broadcasting licence or a longer-term radio operation licence from Traficom. You will also need licences from Gramex and Teosto. We help with sorting these out.

SOIVA Studio was used to run Radio Helsinki and Radio Classic for several years. Current implementations include Mökkiradio (a local FM radio on three frequencies, running entirely from the cloud) and Radio Soho (a gastropub internet radio). The platform has proven itself in both small community radio and nationwide FM broadcasting.

SOIVA Studio makes starting an internet radio station easy. You don’t need a physical studio: SOIVA Studio runs on a cloud server and is managed via a web browser. You’ll need music content, a Gramex and Teosto internet radio licence, and a streaming solution. We help with all of these steps: we build the playout system with professional radio automation (ad campaigns, jingles, inserts, track categories, automatic playlists), assist with licensing, and if needed, with the technical implementation of streaming as well. SOIVA’s platform has been used to run Radio Helsinki and Radio Classic with a live studio, as well as FM stations entirely from the cloud. An internet radio station can be set up quickly and cost-effectively.

SOIVA Studio is designed for exactly this need. It is an easy-to-use and versatile radio automation system that includes ad campaign management, jingles, inserts, track categories, parametric dynamic playlists, combination playlists, remote management, and comprehensive play history reporting for copyright declarations. A cloud-based internet radio starts from €250/month and FM implementations from €450/month — significantly more affordable than many competing radio automation systems. The same platform has been used to build systems ranging from a local cabin radio to a nationwide FM station.

A cloud-based internet radio (SOIVA Studio NET) starts from €250/month (+VAT) and FM radio operation (SOIVA Studio FM) starts from €450/month (+VAT). The FM package additionally includes the transmission path for FM broadcasting, live capabilities and backup programme sources. Get in touch, and we’ll assess your needs and tailor a suitable package.

Yes. SOIVA Studio is excellently suited for corporate radio, event radio, local internet radio, university radio and municipal radio. The cloud-based solution means you don’t need a physical studio — you can manage the programming from anywhere using a browser. We also help with licensing and technical setup. The barrier to starting your own radio station is low.

Spotify is intended for personal use only. Its licence terms and Finnish legislation prohibit public performance of music via Spotify. When using Spotify, you have to plan the music content yourself and build playlists track by track. At SOIVA, we use automation to build a customised background music stream tailored specifically to your venue. SOIVA’s dynamic playlists contain over 1,500 tracks per atmosphere, so the music never starts repeating itself.

No. Spotify’s licence terms and Finnish legislation prohibit public performance of music via Spotify — it is intended for personal use only. This also applies to other consumer streaming services such as Apple Music and YouTube Music. SOIVA is built specifically for business use. We use automation to create a legal, customised background music stream tailored to your venue, where tracks play at consistent volume and transition seamlessly with no silence in between. You can try SOIVA Player free for 7 days.

At the core of SOIVA is its unique metadata model. From our music library, 70,000 tracks have been curated for active use. Each track has been manually rated across more than 20 dimensions and over 100 sub-genres on a scale of 1–5. This enables the generation of dynamic playlists — a single playlist can contain over 1,500 tracks, so the music never starts repeating itself. The atmosphere evolves automatically according to the time of day and day of the week. Tracks play at consistent volume and transitions are smooth. SOIVA is also a fully Finnish service: Finnish-language support, over 20 years of experience in background music, and references ranging from Radio Helsinki to nationwide retail chains.

Yes, and we leverage this systematically. SOIVA’s atmospheres are designed using research on how music affects purchasing behaviour. Music tempo, genre and other characteristics influence customer purchasing behaviour and dwell time. SOIVA’s dynamic scheduling takes advantage of this automatically, evolving the atmosphere throughout the day. From a staff perspective, extensive and varied playlists reduce the irritation caused by repetition and improve workplace satisfaction, which translates into lower staff turnover. All of these have clear cost implications.

Yes. We can utilise the same or different playlists across locations and manage them remotely in a centralised manner. Our user management system allows multiple people to manage different parts of the system as needed. SOIVA scales from a single café to a nationwide chain: our platform has served, among others, S Group venues. Get in touch, and we’ll build a package tailored to your specific needs.

SOIVA’s dynamic playlists are built parametrically using our metadata model: you select the desired genres, moods, tempo, language and other dimensions, and the system automatically generates a playlist that can contain over 1,500 tracks. Playlists update themselves as new tracks are added to the library. Different atmospheres can be scheduled to different times of day on a weekly calendar with hourly precision, and the combination playlist feature lets you mix up to 5 different lists by percentage (for example “80% normal atmosphere + 20% Christmas music”). We build the playlists that suit your needs.

Yes. With the Pro version (€79/month) you get access to SOIVA Studio Manager remote control, which lets you create both traditional and dynamic playlists, combination playlists, and manage their scheduling. You can also manage atmospheres from anywhere using a browser.

Using radio in a commercial space is cheaper, as there is no separate monthly fee for the service. On the other hand, radio means advertisements, station identifications and presenter talk in your space, and the music content cannot be targeted to your business or customer base. With SOIVA, you get a professionally curated atmosphere that evolves with the time of day, consistent volume and seamless track transitions — and you can try it free for 7 days.

SOIVA is designed specifically for atmosphere management. We use intelligent automation to build dynamic playlists that match your venue’s mood: a calm morning atmosphere can transition into a more energetic lunchtime feel and a more intimate evening vibe. The atmosphere changes automatically according to a weekly calendar, with hourly precision. For special occasions, there is a combination playlist feature: for example, you can mix Christmas music into your regular atmosphere at your chosen percentage (say “20% Christmas music”) without having to change the entire playlist. You don’t need to select tracks yourself or figure out which playlist suits which moment — we build everything for you.

SOIVA Player requires a stable internet connection. If the connection is unavailable or unstable, playback may be interrupted. Check that your internet connection is working properly (e.g., with a speed test). Verify that your audio system is functioning by playing music from another app or device as a test.