Frequently asked questions

What products does SOIVA offer?

SOIVA Player is an easy-to-use background music player designed for restaurants, cafés, and similar venues. SOIVA Studio is a radio-grade playout system for more complex needs. In addition, we offer customised solutions for larger installations.

How does SOIVA customer support work?

SOIVA offers WhatsApp-based support, which you can access via a QR code in the player or device, or through the Contact page. You can send questions and voice messages, and we’ll respond as soon as possible.

How extensive is SOIVA's music library?

SOIVA’s music library is broad and diverse. Its core consists of 70,000 hand-curated tracks selected for active playback. In addition to the most obvious Finnish and international hits, the library includes music from various subculture genres, as well as smaller and more local bands and artists.

How long has SOIVA been on the market?

Soiva Technology was founded in 2024, building on the legacy and backend systems of DjOnline, which had been operating in the industry for many years. SOIVA’s experience in background music thus goes back over 20 years.

Can SOIVA also provide royalty-free music?

Yes. If music plays a smaller role in your space and you want to reduce copyright-related costs, the SOIVA Royalty Free library offers stylish, royalty-free background music for your venue. Get in touch to learn more.

Is SOIVA a Finnish service provider?

Yes. SOIVA is a fully Finnish operator, based in the Nekala district of Tampere.

What are the hardware requirements for SOIVA Player?

SOIVA Player runs in a browser. We recommend the latest version of the Chrome browser. The playback device should be relatively modern to support the latest updates. The internet connection should be stable and uninterrupted, as music playback is streaming-based.

Do I need licences to play background music?

Yes. In addition to the SOIVA Player monthly fee, playback licences from Gramex and Teosto are required. You can obtain these via musiikkiluvat.fi. The licence fee is determined based on the number of customer seats.

How does SOIVA differ from Spotify?

When using Spotify, you have to plan the music content yourself. You either need to create your own playlists track by track, which is very time-consuming, or alternatively search for suitable playlists from ready-made options. At SOIVA, we build a customised background music stream tailored specifically for your venue using automation, with enough tracks so that the music doesn’t start repeating itself. Additionally, legality is an important aspect: Spotify is intended for personal use only. The licence terms and Finnish legislation prohibit public performance of music via Spotify.

How does SOIVA differ from other competitors?

We build customised content suited to your venue’s atmosphere using intelligent automation. If desired, we can develop the atmosphere according to the time of day or day of the week. This way, you get comprehensive playlists tailored specifically to your business without effort or additional costs. You don’t need to start selecting tracks yourself or thinking about which ready-made playlists would suit you. You also don’t need to pay hundreds or thousands of euros for branding work and later for playlist maintenance. Our playlists update automatically and are extensive, supporting both staff and customer satisfaction. We deliver content with quality: our tracks play at consistent volume and track transitions are smooth – no silence between songs.

Can using SOIVA increase sales?

The atmospheres we create are designed using comprehensive scientific research on what kind of music works to increase sales in different situations and use cases. Music tempo, genre, and other characteristics affect customer purchasing behavior and dwell time. From the staff perspective, well-functioning playlists improve service experience and reduce staff turnover. All of these have clear cost implications.

Can I get music from SOIVA for multiple locations?

Yes. We can utilize the same playlists across different locations and manage them remotely in a centralized manner. Our user management system allows multiple people to manage different parts of the system as needed. Get in touch, and we’ll build a package tailored to your specific needs.

How do SOIVA's Dynamic Playlists work?

SOIVA’s intelligent, dynamic playlists are built using parameters. Dynamic playlists update automatically and enable the effortless creation of extensive, venue-adapted, coherent experiences. We build the playlists that suit your needs.

Can I create playlists myself with SOIVA?

Yes. With the Pro version, you can create both traditional and dynamic playlists, combination playlists, and manage their scheduling.

SOIVA vs. FM Radio as background music

Using radio in a commercial space is naturally cheaper, as there’s no separate monthly fee for the service. On the other hand, using radio doesn’t create a professional impression of the venue’s soundscape, as it includes advertisements, station identifications, and announcements. In some cases, radio is certainly a suitable option, but if you want to ensure that the music content fits your business and creates a professional impression, choose SOIVA.

What should I check before contacting support?

SOIVA Player requires a stable internet connection. If the connection is unavailable or unstable, playback may be interrupted. Check that your internet connection is working properly (e.g., with a speed test). Verify that your audio system is functioning by playing music from another app or device as a test.

How does WhatsApp support work?

By clicking or scanning the QR code with your phone’s camera, you’ll open a WhatsApp connection to SOIVA’s support team. You can leave a message or a voice message. The support team will get back to you as soon as possible.